It’s a classic clash of Euro-couture and irreverent American parody. This time, the Americans won.

The famous French hand-bag company sued the US maker of “Chewy Vuiton” dog toys.  The decision a year ago in Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC was appealed and the TTAB (Trademark Trial and Appeal Board) recently issued its decision upholding the lower court’s ruling.  The appeal court agreed that Haute Diggity Dog’s products are not likely to cause confusion with those of Louis Vuitton and that Louis Vuitton’s copyright was not infringed. The “Chewy Vuiton” dog toys were considered “successful parodies” of Louis Vuitton’s trademarks, designs, and products. (Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC, US Fourth Circuit Court of Appeals, No. 06-2267 (Decided: November 13, 2007))

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