Social Media Law (Part 1: The Rogue Employee)

-

images.jpgSocial media law was not a topic on offer when I went to law school. Now, it’s a subject that’s hard to avoid for any business that has a consumer-facing social media presence. Here are two recent cases that illustrate the potential pitfalls as this area of law becomes more complex and more interesting:

Last week, HMV’s Twitter feed was hijacked by an employee who live-tweeted employee terminations from the company’s official Twitter account. Perhaps “hijacked” isn’t the right word, since the employee apparently had access to the account as part of her employment duties, though that position likely did not involve posting descriptions of firings as “Mass execution of loyal employees”. The next day the ex-employee (“Poppy Rose”) helpfully tweeted a reminder to the company that “you need to go to ’settings’ and revoke my account access as an admin“. The lessons for business?

    • Many companies are slow to grasp the power of social media. Don’t underestimate the viral nature - both good and bad - of this tool. Though the offending tweets were deleted by the company, this became a national story within a few minutes. From the company’s perspective, it required careful handling to avoid any brand damage.
    • This highlights the need for a Social Media Policy for employees, to deal with the legal pitfalls of social media and particularly those employees who are engaged directly in social media sphere on behalf of the company. The ownership and control of corproate social media accounts is a simple but important element of such a policy.

Related Reading: Who Owns Social Media Contacts: Employers or Employees?

Calgary - 07:00 MST

No comments yet. Be the first.

Leave a reply

You must be logged in to post a comment.


Deprecated: Function set_magic_quotes_runtime() is deprecated in /home/rstobbe/ipblog.ca/wp-content/themes/rstobbe/style.php on line 118

Deprecated: Function set_magic_quotes_runtime() is deprecated in /home/rstobbe/ipblog.ca/wp-content/themes/rstobbe/style.php on line 125
buy seroquel in canada buy generic seroquel australia buy seroquel mastercard seroquel online purchase buy cheap seroquel buy seroquel online uk buy seroquel american express can i get seroquel without a prescription? seroquel online without prescription seroquel 50mg tablets can you buy seroquel online seroquel buy online generic seroquel without a precsriptions buy Maxalt drugs Maxalt online prescription buy Maxalt us buy cheap requip online arimidex online order buy requip 0,5mg no prescription order requip without rx cheap generic arimidex no prescription cheap generic requip no prescription order requip mastercard buy requip no prescription needed buy requip uk buy arimidex generic buy requip 0.5mg uk order keflex uk buy atarax canada online atarax order online buy keflex online uk tenormin online without a prescription buy revia with visa where can i get revia without a prescription tenormin without a rx buy tenormin cheap Maxalt apotheke buy Maxalt epharmacist buy Maxalt legally Maxalt online no prescription buy Maxalt online us pharmacy order Maxalt no rx Maxalt buy Maxalt buy Maxalt no prescription uk buy Maxalt online purchase Maxalt buy Maxalt in england Maxalt overnight cod ordering maxalt online buy Maxalt cash on delivery Maxalt cheap mexican uk buy Maxalt Maxalt rezept buying Maxalt online discount Maxalt buy Maxalt visa no prescription Maxalt purchase cheap online Maxalt buy Maxalt american express Maxalt by mail buy Maxalt online us pharmacy buy Maxalt online now non rx cheap Maxalt purchase Maxalt online buy maxalt mastercard Maxalt prices Maxalt online prescription Maxalt tablets Maxalt prices Maxalt fedex shipping Maxalt 10mg generic Seroquel without prescription canada order buy Cytotec online Cytotec mexico buy cod Cytotec where can i buy Cytotec online without a prescription buy online Cytotec Cytotec purchase Cytotec without rx needed buying Cytotec over the counter Cytotec non rx fedex overnight free order Cytotec overnight buy cytotec in the uk order Cytotec overnight buy Cytotec shipped cod how to order Cytotec online without a rx buy Cytotec cheap online buy Requip in uk buy Requip online canada cheap requip no prescription Requip order online buy Requip online without prescription from canada buy Requip online without prescription from canada order Arimidex Requip purchase without perscripotion requip generic 0,5 mg order Requip uk buy arimidex in usa buy Requip online how to order Arimidex online without a prescription buy Requip online without prescription from canada buying requip online without prescription buy Requip australia no prescription how to by Requip online buy Requip 0,5mg canada buy Requip online no prescription uk buy Requip in australia online pharmacy Arimidex how to order Arimidex online without a prescription buy 0,5 mg Requip Requip ordering ordering Requip online without a precription Requip online sale without prescription buy Requip capsules Arimidex 1mg generic canada can you buy Arimidex online Requip online Arimidex no prescription required buy generic Requip australia generic Requip canada no prescription Requip on line pharmacy buy generic Arimidex online cheap Arimidex online pharmacy Arimidex buy generic Requip online buy Requip no prescription needed canadian pharmacy no prescription Requip Arimidex 1 mg no prescription Arimidex 1mg generic canada buy Requip 0,5mg no prescription buy Requip 0,5mg tablets buy 0,5mg Requip buy Arimidex online canada buy Requip canada buy cheap Requip Requip online without prescription buy Arimidex no prescription uk 1 mg Arimidex how to order Arimidex online without a prescription arimidex tablets 1 mg no prescription australia buy requip online without a prescription no prescription Requip buy generic requip australia buy Arimidex store how to get arimidex buy Requip online without a prescription Requip generic buy Isotretinoin canada pharmacy Metformin buy Cytotec discount uk Maxalt generic Finpecia 1mg canada Arimidex generic online generic Accutane without prescription where to buy Seroquel online purchase Furosemide where can i buy Arimidex over the counter buy cheap Requip on line Finpecia online sale without prescription